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BTS THE CITY ARIRANG SEOUL 2026: Eat Like BTS at Incheon Airport | Korea Travel Guide for ARMY

💜 ARMY Travel Korea · 2026

Eat Like BTS at
Incheon Airport
— The Official BTS Food Experience

BTS THE CITY ARIRANG SEOUL brings an exclusive culinary experience to Incheon International Airport. Savour the same dishes BTS members love — right before you explore Korea or as your final farewell. Here’s everything an ARMY needs to know. 💜

📅 March 20 – April 19, 2026 ✈️ Incheon Airport T1 & T2 🍜 BTS Welcome & Farewell Set 🎁 Limited Edition Goods

↓ Scroll to explore

The Bottom Line: Your Korea Trip Just Got a BTS Upgrade

If you are an ARMY visiting Korea in spring 2026, there is one food experience you absolutely cannot miss. For the first time ever, Incheon International Airport — the gateway through which millions of international fans arrive in and depart from Korea — now features an official BTS-themed dining set, created exclusively for BTS THE CITY ARIRANG SEOUL. Whether you land and head straight to the airport restaurant to fuel up for your Korean adventure, or you sit down for one final meal before boarding home, this is the taste of BTS, made real.

Korea’s leading airport food service company, Ourhome (아워홈), has partnered with global K-pop powerhouse HYBE to become the official and exclusive F&B partner inside Incheon Airport for this landmark event. No other food operator inside the airport carries this designation — making the Culinary Square by Ourhome restaurants in both terminals the only spots in the world where you can enjoy this officially curated BTS food experience.

This is not a pop-up café with generic merchandise slapped onto the menu. The featured dishes were specifically chosen because they reflect foods that BTS members have been known to enjoy — a genuine celebration of the group’s everyday Korean food culture. For fans who have spent years wondering what their favourite artists eat, this is as close as it gets.

BTS THE CITY ARIRANG SEOUL — What Is It?

“The City” is HYBE’s signature immersive city-wide event concept: when a major BTS milestone such as a concert, world tour, or album release takes place, the host city itself transforms into a living theme park dedicated to BTS. Streets, hotels, restaurants, and transit hubs are all branded, making the entire city part of the fan experience. Seoul has hosted The City events before, but the 2026 edition — themed around ARIRANG — is particularly special, as BTS’s much-anticipated return to the global stage brings hundreds of thousands of international ARMY to Korea.

Within this city-wide celebration, Ourhome was selected as the sole airport F&B partner, anchoring the very first and very last moments of every fan’s Korea journey inside Incheon International Airport.

📌 BTS THE CITY ARIRANG SEOUL — Quick Facts
📅
Event Period
March 20 – April 19, 2026
✈️
Airport Location
Incheon Int’l Airport
Terminal 1 & Terminal 2
🍽️
Restaurant
Culinary Square by Ourhome
🤝
Organiser
HYBE × Ourhome (Exclusive Partner)
🎁
Goods Events
Mar 20–22 & Apr 4–13
💜
Exclusive to
Ourhome (only airport F&B partner)
💡

ARMY Pro Tip: Even if your BTS concert or event dates do not align perfectly, visiting the airport restaurants during the March 20 – April 19 window still gives you access to the themed space and special menu. You do not need a concert ticket to enjoy the food experience.

BTS THE CITY Welcome & Farewell Set — Taste BTS Members’ Favourite Korean Dishes

The centrepiece of the airport food experience is the specially designed “BTS THE CITY Welcome & Farewell” set meal, which combines two authentic Korean dishes that reflect the everyday food culture of the BTS members. This is real Korean home-style cooking — nothing gimmicky, just the kind of food that Korean locals, including the members of BTS themselves, genuinely love.

🍜
Perilla Oil Bibim Cold Noodles
들기름 비빔모밀 (Deulgireum Bibim Momil)
Buckwheat noodles tossed with fragrant, nutty deulgireum (perilla/sesame leaf oil) — a uniquely Korean flavour that has no real Western equivalent. The noodles are served cold, making them refreshing and light, with a deep earthy aroma from the oil. This dish is beloved across Korea as a clean, wholesome meal. For many international visitors, this will be their very first taste of a truly authentic Korean flavour they have never encountered before.
🥩
Pork Cutlet (Donkkaseu)
돈까스 (Donkkaseu)
Korea’s beloved version of the breaded pork cutlet — a cultural staple that has been adapted and refined over decades into something distinctly Korean. Served with a rich, tangy sauce and typically accompanied by shredded cabbage and rice or soup, donkkaseu is the ultimate Korean comfort food. It is a favourite across all age groups and particularly popular among younger Koreans — which makes its inclusion in this BTS-inspired set entirely fitting.

🌿 What makes perilla oil (들기름) special? Perilla oil is pressed from the seeds of the perilla plant (a relative of mint and basil, native to East Asia). It has a rich, roasted-nut aroma that is completely different from sesame oil, which Western visitors sometimes confuse it with. Once you smell it, you will never forget it. Finding it at Incheon Airport means your very first flavour of Korea can be one of its most distinctive and beloved.

🥩 Is the pork cutlet like a Wiener Schnitzel? Visually similar, but the Korean version has evolved its own identity — the sauce is typically darker and richer (often a demi-glace style), the breadcrumb coating is slightly thicker, and it is almost always served with a sweet-savoury sauce rather than lemon. Many visitors who try Korean donkkaseu for the first time find it more flavourful than any schnitzel they have had.

BTS-Branded Locations Inside Incheon Airport

During the event period, multiple Ourhome venues across both airport terminals will be decorated with BTS THE CITY ARIRANG SEOUL branding, transforming the airport into a fully immersive fan experience zone. Here are the key locations to visit:

🍽️
Culinary Square by Ourhome
Terminal 1 & Terminal 2

The main restaurant venue where the BTS THE CITY Welcome & Farewell set is sold. The interior will be specially decorated for the event period. This is your primary destination for the food experience. Look for it in both terminals.

🏬
Ourhome Ground
Incheon Airport

An additional Ourhome outlet inside the airport, also decorated with BTS THE CITY branding. Great for grab-and-go items and a quick browse of the event atmosphere if you are short on time.

🎒
Hikers Station
Incheon Airport

The third branded location within the airport complex. Decorated to match the BTS THE CITY theme, making it another great spot for photos and the full event atmosphere even before reaching your restaurant.

🗺️

How to find it: Culinary Square by Ourhome is located inside the main departure hall areas of both terminals. At Incheon Airport, food courts and sit-down restaurants are typically found on the 3rd floor departure levels. Look for BTS THE CITY signage and purple-themed decorations — they will be hard to miss. Allow at least 45–60 minutes if you want to eat, browse the décor, and snap some photos.

Exclusive Gifts with Every BTS Food Set Purchase

To make the experience even more special, Ourhome is giving away limited edition BTS THE CITY goods to customers who purchase the special food set during designated goods event dates. These are official, exclusive items — not available anywhere else — and stock is almost certain to run out quickly given the scale of ARMY attendance expected during this period.

🧣
BTS THE CITY Scarf

A stylish, officially branded scarf — perfect as a wearable memory of your Korea trip or as a collector’s item. Spring in Korea can still be breezy, so this is both practical and meaningful.

Limited Edition
🔑
BTS THE CITY Keyring

A collectible keyring that will serve as a daily reminder of the moment you ate BTS’s favourite food in Korea. Small enough to carry home easily in any luggage.

Limited Edition
🗓️ Goods Giveaway Event Dates — Mark These in Your Calendar!
ROUND 1 · March 20–22, 2026
The opening weekend of BTS THE CITY ARIRANG SEOUL. This is when demand will be highest and the airport atmosphere most electric. Arrive early in the day for the best chance of receiving goods before they run out.
ROUND 2 · April 4–13, 2026
A 10-day second window during the latter half of the event. Ideal for fans whose travel dates fall in early April. Note that this window is longer, but stock may have been reduced by Round 1.

ARMY Strategy: If you are flying in on or around March 20, go directly to Culinary Square after clearing immigration and customs. The goods are given out while stocks last — and with potentially tens of thousands of ARMY arriving in Korea that week, stock could deplete within hours on the first day. Do not save it for “later.”

How to Reach Incheon International Airport & Navigate the Terminals

Incheon International Airport (ICN) is the main international gateway to South Korea, located on Yeongjong Island in Incheon, about 50 km west of central Seoul. Almost all international flights into South Korea arrive here. Here is how to get to Seoul city centre after landing — and how to navigate the airport on your way out.

🚆 Incheon Airport → Seoul City Centre (Recommended)

Incheon Airport (T1 or T2)
AREX All-Stop Train (~53 min)
Seoul Station
Incheon Airport (T1 or T2)
AREX Express Train (~43 min)
Seoul Station (Direct, No Stops)
💡 The Airport Railroad Express (AREX) is the fastest and most convenient way to reach central Seoul. Trains run from around 5:20 AM to midnight. The express costs approximately ₩9,500 (~USD $7) per person to Seoul Station, and the all-stop service costs around ₩4,750 (~USD $3.50). T-money cards can be used on both services.

🚌 Airport Limousine Bus → Hotel Areas

Incheon Airport
Limousine Bus (Various Routes)
Myeongdong / Hongdae / Gangnam / Jamsil
💡 Airport limousine buses stop directly at major hotel zones and popular neighbourhoods. Great if you are staying near HYBE HQ in Yongsan, or near Hongdae or Itaewon. Journey time is 1–1.5 hours depending on traffic. Fares range from ₩9,000–₩17,000.

🚕 Taxi / KakaoTaxi → Flexible Travel

Incheon Airport Taxi Stand
Regular Taxi or Kakao T App
Any Seoul Destination
💡 KakaoTaxi is Korea’s most popular ride-hailing app and works very well in English. A taxi from Incheon Airport to central Seoul costs approximately ₩50,000–₩80,000 depending on traffic and destination. Deluxe (black) taxis are available for a premium if you prefer extra comfort after a long flight.

The Perfect ARMY Food & Culture Day Plan Around BTS THE CITY

Flying into Korea for BTS THE CITY ARIRANG SEOUL? Here is a suggested day plan that lets you make the most of the airport experience on arrival and builds into a full day of BTS-connected exploration in Seoul — all centred around authentic Korean food culture.

🛬
Step 1 · Arrive at Incheon Airport & Head to Culinary Square
After clearing immigration and customs, go directly to Culinary Square by Ourhome in your terminal. Order the BTS THE CITY Welcome & Farewell Set. If it is a goods event date (Mar 20–22 or Apr 4–13), you will receive your limited edition gift. Take your photos with the BTS THE CITY branding around the space.
🚆
Step 2 · Take AREX to Seoul & Check In
Board the Airport Railroad Express from the basement level of the terminal to Seoul Station (43 min express). Check into your accommodation in Hongdae, Itaewon, or Myeongdong — all excellent bases for BTS-related tourism.
🏢
Step 3 · Visit HYBE Insight Museum (Yongsan)
The HYBE Insight museum in Yongsan offers an immersive look at HYBE’s artists including BTS. During the ARIRANG SEOUL event period, additional city-wide activations may be available — check BTS Weverse and the BTS THE CITY official channels for updates.
🍽️
Step 4 · Explore Korean Street Food in Hongdae or Myeongdong
Continue your Korean food journey beyond the airport. Hongdae and Myeongdong are famous for tteokbokki, kimbap, hotteok, and dozens of other Korean street eats. After tasting BTS-inspired dishes at the airport, this is the natural progression into broader Korean food culture.
🌃
Step 5 · Night View from Namsan Seoul Tower
End the day with a panoramic view of Seoul from Namsan Tower. On clear spring nights in March–April, the view over the city — with cherry blossoms potentially in bloom — is unforgettable. A perfect backdrop for your Korea ARMY travel memories.
🛫
Departure Tip · Return to the Airport for Your Farewell Set
On departure day, arrive at the airport with an extra 30–45 minutes to spare. Visit Culinary Square one more time for the “Farewell” half of the set experience — the same set, now serving as your final taste of Korea. It is a beautifully symmetrical way to end your trip.

Essential Korea Travel Tips for First-Time ARMY Visitors

Planning your first trip to Korea around BTS THE CITY? Here is practical knowledge from fellow ARMY travellers who have made the journey, covering everything from getting around to making the most of your time in Seoul.

💳
Get a T-money Card Immediately
Korea’s public transit system — subway, buses, and even some taxis — runs on the T-money card, a rechargeable transit card available at convenience stores (CU, GS25, 7-Eleven) throughout the airport. Load ₩30,000–50,000 when you arrive and you will be set for most of your trip. It is also accepted at many convenience store food counters, which is handy for quick Korean snacks.
📱
Rent a Pocket Wi-Fi or Get a SIM Card
Staying connected in Korea is easy and affordable. You can rent a pocket Wi-Fi router or purchase a prepaid SIM card directly at Incheon Airport after you clear customs. Both options give you fast 4G/5G data throughout your stay. KakaoMap (Korea’s most accurate mapping app) requires internet access, as does Naver Map — both are essential for navigating Seoul.
🗣️
Learn 5 Key Korean Phrases
Korean people genuinely appreciate visitors making even minimal effort with the language. Five phrases will take you far: 안녕하세요 (Annyeonghaseyo) — Hello; 감사합니다 (Gamsahamnida) — Thank you; 이거 주세요 (Igeo juseyo) — This one please; 얼마예요? (Eolmayeyo?) — How much is it?; 맛있어요 (Massisseoyo) — It’s delicious (use this liberally).
🌸
Spring in Korea (March–April) Is Peak Beautiful
The BTS THE CITY event period (March 20 – April 19) coincides with Korea’s famous spring season — when cherry blossoms and other spring flowers peak across Seoul. Yeouido Han River Park, Namsan, and Bukhansan are all stunning in full bloom. Pack a light jacket as morning and evening temperatures can still reach 5–10°C, while afternoons warm up to 15–20°C.

Why This BTS Airport Experience Is More Than Just a Meal

Food is memory. And the BTS THE CITY Welcome & Farewell set at Incheon Airport is designed to become one of the most lasting memories of your Korea trip. The moment you sit down with those perilla oil cold noodles and feel the earthy, nutty scent rising from the bowl — in an airport decorated with the imagery of the artists who brought you to this country in the first place — is the kind of travel moment that stays with you for years. It is Korea welcoming you exactly as BTS would want it to: with warmth, with authenticity, and with really, really good food. 💜

Ourhome’s representative noted that this themed space was created to deliver a message of warm hospitality to visitors at the very beginning and end of their Korean journey. That intention is precisely what makes this event worth your time — it is not a cash grab, it is a genuine act of welcome, designed in partnership between Korea’s leading food service company and the global music enterprise that introduced so many people to Korean culture in the first place.

Whether you are an ARMY who has been dreaming of visiting Korea for years, or a first-time visitor who simply wants an authentic taste of the country before heading into Seoul — BTS THE CITY ARIRANG SEOUL at Incheon Airport is the perfect beginning to your Korean adventure. Do not miss it.

💜 ✦ 💜 ✦ 💜

BTS THE CITY Incheon Airport Food Experience — Frequently Asked Questions

Do I need a BTS concert ticket to enjoy the food experience at the airport?
No. The BTS THE CITY ARIRANG SEOUL food experience at Culinary Square by Ourhome is open to all airport visitors during the event period (March 20 – April 19, 2026). You simply need to be at Incheon Airport and visit the restaurant. No ticket, wristband, or registration is required to purchase the special set meal. However, the limited-edition goods giveaway (scarf and keyring) is subject to availability and runs only on designated dates: March 20–22 and April 4–13.
How much does the BTS Welcome & Farewell food set cost?
Exact pricing has not been officially announced at the time of writing. Airport restaurant prices in Korea typically range from ₩12,000–₩20,000 (approximately USD $9–15) for a full set meal. We will update this article when official pricing is confirmed. Check the Ourhome website or Culinary Square’s official channels for the most current menu pricing.
Is Culinary Square by Ourhome in both Terminal 1 and Terminal 2?
Yes. Ourhome operates restaurant venues in both Terminal 1 and Terminal 2 of Incheon International Airport, and both will carry the BTS THE CITY ARIRANG SEOUL branding and special set menu during the event period. Make sure you check which terminal your flight departs from or arrives at, and visit the corresponding location.
What is perilla oil and is it safe for people with nut allergies?
Perilla oil (들기름, deulgireum) is an oil pressed from perilla seeds — a plant in the mint family. It is not a tree nut or peanut product. However, if you have a seed allergy or are uncertain, please inform the restaurant staff before ordering. Incheon Airport’s major restaurants typically have English-speaking staff who can assist with allergy queries. When in doubt, always confirm with the staff directly.
How early should I arrive at the airport to get the limited-edition goods?
Given the expected volume of international ARMY arriving in Korea for BTS THE CITY ARIRANG SEOUL, we strongly recommend arriving at the restaurant as early as possible on goods event dates. On March 20 (the opening day), goods could run out within the first few hours. If your flight lands on March 20, head directly to Culinary Square after clearing customs — ideally before you pick up your luggage from the carousel if that is at all possible logistically. For the April window (April 4–13), the 10-day period gives more flexibility, but supply may have been replenished or remain limited from Round 1.
What is “BTS THE CITY” and why is it significant?
“BTS THE CITY” is HYBE’s flagship city-wide event format in which an entire city is transformed into an immersive BTS experience during a major BTS milestone event (concert, comeback, etc). Key locations across the city — hotels, restaurants, transit hubs, shopping centres — are all branded and activated to create a continuous fan experience that extends far beyond any single venue. The 2026 edition, titled ARIRANG SEOUL, is particularly significant as it coincides with BTS’s return to full group activities following their members’ military service completions.
Are there any other BTS-related food or travel experiences in Seoul I should know about?
Absolutely. Beyond the airport experience, Seoul offers multiple BTS-connected destinations: HYBE Insight (an official BTS/HYBE museum in Yongsan), the Hangang River areas associated with BTS’s earlier music videos and content, Seodaemun (a neighbourhood frequently visited by fans for its proximity to historic BTS filming locations), and the Weverse Shop in Seoul for official merchandise. During the BTS THE CITY ARIRANG SEOUL event period, additional pop-up activations, hotel partnerships, and city-wide experiences will be announced through Weverse and BTS’s official channels — follow those for the most up-to-date information.
⚠️ Disclaimer

The information in this article is based on publicly available reporting as of March 18, 2026, and is provided for informational purposes for international travellers. Event dates, goods availability, menu pricing, and restaurant locations are subject to change at the discretion of Ourhome and HYBE. This article is written independently and is not affiliated with, endorsed by, or sponsored by HYBE, BTS, Ourhome, or any of their affiliates. Always verify the latest information through official channels — the Ourhome website, HYBE’s official event pages, and BTS’s Weverse account — before travelling. The author is not responsible for any inconvenience arising from changes to event details after the publication of this article.

🏷️ Related Tags
#BTSTheCityArirangSeoul #BTSIncheonAirport #BTSFoodExperience #ARMYTravelKorea #KoreaTravelBTS #IncheonAirportFood #BTSFavouriteFood #PerillaOilNoodles #DonkkaseuKorea #HYBEEvent2026 #BTSKorea2026 #KPopTravelGuide

💜 BTS THE CITY ARIRANG SEOUL Airport Food Guide · Information based on March 18, 2026

Incheon International Airport Enquiries: +82-1577-2600 (24h)

This guide is independently produced and not affiliated with HYBE or BTS. Event details subject to change.

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